Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.
Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:
With this pocket-size edition of Universal Principles of Architecture, discover 100 essential concepts that redefine how we shape the world.
Embark on a bold and thought-provoking journey through architectural theory and practice with this pocket-sized guide to the ideas that define-and disrupt-architecture.
The Pocket Universal Principles of Architecture distills the vast world of design into 100 foundational and visionary concepts that reveal the power, challenges, and transformative role of architecture. From timeless archetypes to speculative futures, this radical survey explores architecture at every scale and stage of the design process.
Organized into five insightful sections-Archetypes, Methods, Conditions, Relationships, and Imaginaries-each presents 20 dynamic principles that inspire new ways of thinking and building.
This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
Authenticity
Social Responsibility
World Building
Gatekeepers
Rituals and routine
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.
Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.
Logos that Last also includes:
Detailed case studies that follow designs from concept to completion.
Tips for turning a good idea into a great logo.
Strategies for extending a great logo into a dynamic brand system.
Advice for turning your passion into your profession.
With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.
Managing the Design Process-Implementing Design focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school-it's learned on the job, making this an invaluable reference for designers.
Guides students and professionals through the fashion design process, from creating a garment to marketing it, in an updated edition that includes new information on digital technology, portfolio building, and other industry topics.
One Show Interactive, Volume 15 features all the winners from the 2012 One Show Interactive ceremony. You'll find images from the best websites, banner ads, gaming, integrated, and interactive sites from all over the world. This book also includes in-depth text and interviews with the creatives and producers behind the Gold, Silver, and Bronze winning work. With beautiful imagery throughout, this is a must-have for creatives in interactive advertising, students, and Web enthusiasts.
Great design and advertising can truly impact the world. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year's edition features the very best work from around the world from the 2012 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge's Choice section. Categories covered include print, design, integrated branding, television, and radio. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design.
